ISE Business Law and Strategy
Melvin, Sean / Orozco, David / Guerra-Pujol, Enrique Melvin's Business Law and Strategy employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business students examine how companies can proactively use the law to craft and execute strategy, and ultimately achieve competitive advantage. A robust technology sui...